And honestly, I feel like I could stop there and you’d know what you need to know… but I’m going to tell you more anyway.
This is the blog for the “ads are too confusing,” won’t-touch-Ads-Manager-with-a-10-foot-pole, wanna make bank but still have integrity girls…
But it’s so much more than that.
I’m here to talk about ALL the sides of entrepreneurship — the exhilarating, the heartbreaking, the downright stressful — and always give you something helpful you can walk away and use this week.
A “successful” ad campaign can still lose you money. I’ve watched business owners celebrate 100 new email subscribers. Meanwhile, they bleed $500 they’ll never recover. The metric that actually matters? Your customer acquisition cost. Most people are calculating it wrong. Customer acquisition cost (CAC) is the total amount you spend to acquire one paying customer. […]
A “successful” ad campaign can still lose you money. I’ve watched business owners celebrate 100 new email subscribers. Meanwhile, they bleed $500 they’ll never recover. The metric that actually matters? Your customer acquisition cost. Most people are calculating it wrong. Customer acquisition cost (CAC) is the total amount you spend to acquire one paying customer. […]
A “successful” ad campaign can still lose you money. I’ve watched business owners celebrate 100 new email subscribers. Meanwhile, they bleed $500 they’ll never recover. The metric that actually matters? Your customer acquisition cost. Most people are calculating it wrong. Customer acquisition cost (CAC) is the total amount you spend to acquire one paying customer. […]
I’m here to deliver exactly that.