And as the internet’s resident Meta Ads hype girl, I’m here to make sure you never have to get Facebook or Instagram ad strategy support from someone who chooses making a buck over their integrity.
Building a successful business shouldn’t require you to ditch your moral compass.
Ope!
Blame the agency that took my money and basically ghosted, blame the strategy they had me use, blame the panicked 2020 mindset of “how is my photography business ever going to make it through the pandemic?”
(I mean, I blame all three…)
But the biggest reason all that money went down the drain?
I didn’t know what I was *doing* with my ads.
And I let the internet convince me that it was too complicated for me to figure it out.
I lost $5,000 the first
time I ran Meta Ads.
THE GURUS WOULD TELL ME NOT TO LEAD WITH THIS BUT…
Meta Ads can be simple
Whether you want me to teach you to run your own ads or to run them for you, I promise it’ll NEVER feel too complicated.
Together, we’ll keep your ad spend low and all your management stress-free. You’ll consistently see BIG results from an easy-to-use Facebook and Instagram ad strategy, you’ll *never* (ever!) feel like you’re bleeding money, and you’ll always know what move to make next.
FAST-FORWARD 5 YEARS AND NOW I KNOW…
(and crazy profitable).
and I’m basically the Hannah Montana of Meta Ads.
You’ll see me on a tractor, and you’ll see me in full glam — sparkles, stilettos, and all.
One minute I’m vacuuming Chicken McNugget crumbs out of carseats. And the next, I’m digging way deeper than you even knew was possible into ad analytics and Instagram ad strategy (and the Andromeda algorithm and the latest rabbit hole of “but what if we tweaked this?” or “what if we tested that?”...).
Because I, if you haven’t yet gotten the memo, contain multitudes… but one of my favorite things to do is help you make bank with Meta Ads.
This is the story of a girl who never
thought she’d fall in love with ads
With a lifelong love of photography, it just made sense to major in it and create a career out of it — and doing so made Brooklyn the first woman in her family to graduate with a Bachelor’s degree.
Built a successful photography business
2012 - 2018
And went $20k into debt to do it. But that’s fine — she’d obviously make the money back when she opens the doors in February 2020!
Decided to build a custom photography studio
2019
Oh, that’s right! COVID hit riiight after she opened her studio, and everything was shut down! So she had to make a new plan…
Doesn’t book clients for 6 straight months
2020
When the ad agency promised they could get her sales, she paid them $3500 to set things up and followed their advice to run $100/day ads for two weeks — without touching them.
Starts coaching photographers, hires ad agency to help sell digital products
ALSO 2020...
She pulled the plug on those first ads and said BOY BYEEE to the agency, but didn’t give up on Meta Ads. She’s an enneagram 3 after all!
Lost $5,000 because that was all garbage advice!
2 WEEKS LATER, STILL IN 2020…
Thousands of hours were spent down YouTube rabbit holes, learning everything she could about Facebook & Instagram ad strategy. And all that learning led to a booked-out photography business in a town of just 1,300 people.
Taught *herself* ads, used them to book 1:1 photo clients
2020 - 2022
Launches a Meta Ads course. Launches a group program. Launches DFY ad services. Falls even more in love with ads — and can’t believe she gets to help you fall in love with them too.
Officially becomes the girl who makes Meta Ads make sense
2025
After several failed launches, lots of messy action, a new podcast, and so many students supported — she finally found it. HER THING. Her secret sauce. The way she’d help other women… IT WAS ADS ALL ALONG!
Leaned aaaall the way into coaching (with ads doing the heavy lifting)
2023 - 2024
15
240+
$107k+
By the Numbers
Number of students served in my Facebook and Instagram Ad Strategy education programs.
Amount of return I generated on just $26k of ad spend on Instagram — in 2025 alone.
Hours per week I’ve worked as a mom to build two 6-figure businesses, thanks to ads.
If Biz With Brooklyn had a gift shop…
You’d be met at the door with colorful macaroons
and handcrafted lemon drop martinis
Every inch of the space would instantly give you
Lilly Pulitzer meets Prada vibes
Scalloped-bottom designer handbags in every shade of pink
would line the sleek, iridescent shelves
The delicious scent of coconut vanilla would follow you wherever you go while you hum along to the “The Life of a Showgirl” track playing through the speakers
There’d be a personal stylist waiting to help you pick out a glam-for-you outfit — to go with your new handbag, of course — who then walks you over to the customization station where you can embroider and bejewel your goods to your heart’s content
Then we’d package it all up carefully for you, so no smudgy, somehow-always-sticky fingers can stain it before you even get a chance to wear it
My Ride-or-Die Beliefs
THE BWB CORE VALUES
Every part of you deserves to shine.
With me, what you see is always what you get. I embrace all sides of who I am — goats and glam, sweatshirts and silk skirts — and I'll always encourage you to do the same.
How we do business matters.
Around here, we’ll *always* put transparent, honest, ethical practices that center community over profits. It’s how I’ll treat you as my client and it’s how I’ll teach you to run ads. Meta Ads with integrity, or bust.
Simple strategy that actually works.
No snake oil, zero empty promises. This is where you come for an Instagram ad strategy that truly does what it’s supposed to do — and already has for my many students and clients, and myself.
Be good to people.
Kindness, generosity, and just straight-up telling the truth will always be at the core of every interaction — whether it’s in a recorded training, in the DMs, or live 1:1 with me.
Meta Ads can be FUN. (Yes, really.)
Who said ads have to be complicated? Or boring? NOT ME! It’s literally *not* in my DNA to allow you to think that Facebook & Instagram ad strategy are intimidating, so believe me — I’ll be bringing the hype, the glam, and the FUN!
Ads are the closest thing there is to effortless in business
With the right strategy, ads can help you step back, slow down, and give your attention to the things that really matter. But I don’t want you to have to search all over the internet looking for that strategy or someone you can actually trust to implement it for you — it’s all right here, and I’d love nothing more than to be your go-to Facebook and Instagram ad strategy partner.
So if you’re ready…
